Monday, November 22, 2010

Glee following the Super Bowl Touchdown or Pick 6 for Fox ?

http://www.collider.com/2010/11/17/glee-super-bowl-episode-michael-jackson-thriller/


In class we talked a lot about the Media and how exactly the media affects sports today, one of the topics we discussed is how the Media uses big sporting events not only to make money off of the event itself but also to promote its own programming. This is clearly true with the Super Bowl, stations often put their most popular and or up and coming shows on right after the Super Bowl to promote interest and to get more viewers. The same can be said this year following Super Bowl 45, Glee one of Fox’s big new shows is set to follow the Super bowl this year on Fox and is going to use the game itself to try to spark even more interest in the series. On top of that the episode is going to have Michael Jackson’s ever popular Thriller song featured in it. Personally I think this is quite a risky move by Fox, while I personally have no problem with the show Glee many of my friends think the show is dumb, and as Coakley talks about in the book TV Stations often use the advertising time to advertise for males, things like beer, life insurance trucks and cars and computers.(411) While I think it could be a success having Glee follow the Super Bowl I think it could also be a big turn off for some who don’t particularly like the show. However I do think that in the end it could be a good idea for Fox.

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